What to do when your salon is the problem
You’ve perfected your skills, you’ve done endless amounts of marketing, you’re client experience is as good as it can be given where you’re at.. and then you realize that maybe, just maybe, it’s the salon thats driving clients away. It could be the atmosphere, the cleanliness, poor management.. there a ton of little factors that contribute to how we feel and the experience we give while we’re with clients.
What is the next move when you’re sure that where you’re at is causing a problem for how you’re able to build? Here are some steps you can take when you hit this point in your career:
Make sure that you’re not contributing:
Before you point fingers, look inward. Are you doing everything in your power to contribute a positive atmosphere? Are you cleaning as much as you want others to clean? Are you taking control and responsibility for your business? We cant ask others to make changes that were not willing to make ourselves, so I always have people take inventory of what theyre doing to contribute to the success of the salon before blaming others.
Making small suggestions with a positive delivery is going to be digested a lot smoother than other methods. If the music is awful, suggest trying something difference to lighten the mood. If the backbar is always empty, suggest a better way to keep track of inventory. If the salon is dark, suggest that different lighting could help with the clients view of their own color. You get it. Small suggestions can make big impact, especially when they’re said correctly.
Set up a meeting
When you’ve taken inventory of your own actions and made suggestions for positive changes to no avail, it may be time to set up a meeting with the salon owner or manager. Ask if you can take them to coffee and then express your concerns to them in the clearest way possible. Don’t just tell them what is bothering you, tell them exactly why is bothers you and how its affecting your business. Suggest changes, offer to help, and see if you can’t figure some things out over a tasty latte. They will respect you a lot more if you come to them with your concerns over complaining in the backroom to your coworkers.
Consider a new salon.
If all else fails, sometimes it just won’t work where you’re at. This is when I suggest you look for other options that are better suited to your needs. No salon is perfect, but I’m certain that everyone can find one that aligns with their values and puts the emphasis on a great experience for the clients. Do some research, make a list of what you want in a salon and for your business, and start seeking it out. Don’t rock the boat with your current salon until you’ve sealed the deal with a new spot, and leave on the best terms possible so that you’re not burning bridges. We need to keep things respectful while also doing what is best for us and our clientele.
Eventually you will find a salon that suits your needs and allows you to grow your business productively. Got questions? Leave a comment so that we can expand on this subject for you!